Shaping the Future of Urban Water

JC is at the forefront of leading the coalition for modern, future-ready approaches to urban water management. Our work brings together municipalities, industry partners, and innovation leaders to drive the development and modernization of urban water systems, ensuring they are resilient, efficient, and prepared for the challenges of growing cities.

The coalition focuses on:

Optimizing water supply and wastewater processes through smarter design, digital monitoring, and data-driven decision-making.

Implementing innovative technologies that enhance water quality and reduce environmental impact.

Promoting accessible financing mechanisms and new investment opportunities to support sustainable community projects across regions.

A central foundation of this effort is the Green City concept by PureBlue, built on decentralized water systems that empower communities to treat and reuse water locally. This approach reduces infrastructure pressure, increases flexibility, and makes sustainable water solutions attainable for cities of all sizes.

Through this work, JC is helping shape a new generation of water-smart, climate-resilient communities and driving meaningful progress toward a greener urban future.

We can’t wait to connect with you!